Web Design & Development for North DFW Small Business

Websites built around your business — not a template library.

Every small business owner we talk to in North DFW has the same story. They paid for a website three years ago. It looked fine on day one. Then nothing changed — until the leads stopped coming, the design started to feel dated, and Google quietly stopped putting them on page one. They want a fix, but they don't want to start over with another agency that disappears the day the invoice clears.

That's the gap we built Steppe & Stone to fill. Boutique attention. Real craft. A site that's yours, built by people you can actually reach. No template marketplaces, no "we'll just install Elementor and call it a day," no offshore handoffs. Just a clean, custom site that reflects how good your business actually is.

What you get

Every web project covers the essentials, then scales up from there based on what your business needs:

• Custom design — built around your brand, your tone, and the way your customers actually buy. No two sites we ship look alike.
• Mobile-first build — over 60% of small business website visits happen on a phone. We build for that first, then scale up to desktop.
• Performance baked in — fast page loads, optimized images, clean code. Slow sites lose customers and rank lower in Google.
• SEO foundation — semantic HTML, structured data, proper meta tags, an XML sitemap, and submission to Google Search Console. The technical groundwork is done right from day one.
• Accessibility — built to WCAG 2.1 standards so every visitor can use your site, including those on assistive devices.
• Analytics — Google Analytics 4 set up, configured, and explained, so you actually understand what your site is doing.
• Content management options — whether that's WordPress, Webflow, a static site you update through us, or a custom CMS for your team.

Need eCommerce? We build full WooCommerce and Shopify stores too — product catalogs, payment integration, shipping, and tax. Need a portal, dashboard, or member area? That's web app territory and we handle that as well.

Who this is for

We work best with small business owners in North DFW who want a real website — not a hobby project. Typical clients include:

• Service businesses ready to look as professional online as they are in person — contractors, attorneys, salons, clinics, studios.
• Local retail and food & beverage operators who need a clean storefront site with menus, hours, and reservations.
• Boutique shops launching online sales for the first time — small catalogs, big margins, no time for a Shopify rabbit hole.
• Established businesses outgrowing their old WordPress install and looking for a real refresh, not another patch job.
• Startups and consultancies in Plano, Frisco, and beyond who need a credible web presence before their next round of conversations.

Our process

We keep it tight. No twelve-week kickoff phases, no PowerPoint marathons. Most projects move from first call to launch in three to six weeks, depending on scope.

1. Discovery call — 30 minutes, free. We talk through your business, your audience, your goals, and what you've tried before. You walk away with a written ballpark, even if you don't hire us.
2. Scope & quote — a clear, fixed-price proposal. No hourly billing surprises. You see exactly what's included and what's not before you sign anything.
3. Design & copy direction — we share two design directions and the structural copy outline. You pick a direction; we refine.
4. Build — design becomes site. We share progress in a private staging URL so you can see it come together.
5. Review & revise — built-in revision rounds. We work with you until it's right, not until the timer runs out.
6. Launch & handoff — go live, transfer ownership, and walk you through everything. We'll also stay on for ongoing care if that's what you want.

Pricing

We publish starting prices because mystery pricing wastes everyone's time. Real ranges:

• Landing pages — from $500. Single page, fully custom, ready to convert traffic from your ads.
• Standard small business sites — from $1,500. Five to ten pages, content management, SEO foundation.
• WooCommerce / Shopify stores — from $2,500. Product catalog, payments, shipping, tax.
• Custom web apps & portals — from $8,000. Bespoke functionality, user accounts, integrations.

Every project gets a fixed, written quote up front. We'd rather over-scope and deliver clean than nickel-and-dime you with change orders.

Why North DFW small businesses choose Steppe & Stone

We're based in The Colony, right in the middle of the action. That means in-person conversations are easy when you want them — coffee in Frisco, a working lunch in Plano, an evening site review in Lewisville. It also means we know the local market: the Legacy West crowd in Plano, the medical district in McKinney, the boutique surge in downtown Frisco, the Star District ecosystem. When we build for North DFW, we build for the businesses we already know and the customers they're already talking to.

Our team is small on purpose. You won't get bounced between an account manager, a project manager, a designer, and a developer who all charge for the same hour. You get a direct line to the people doing the work. That's why our clients stay with us for the long haul — and why most of our new work comes from referrals.

Frequently asked questions

How long does a typical website take?

Three to six weeks for most small business sites. Single landing pages can ship in two. eCommerce and custom apps run longer — six to twelve weeks depending on the catalog size and integrations.

Do I own my site when it's done?

Yes. Full ownership transfers to you at launch — code, hosting account, domain, everything. We don't lock you into proprietary systems or hold your domain hostage. If you ever decide to work with someone else, your site goes with you.

Do you handle hosting?

We can. We set up and manage hosting on your behalf as part of our Care & Support bundle, or hand you a clean setup to manage yourself. Either way, your hosting account is in your name.

Can you redesign an existing site?

Often, yes. We'll audit the current build, identify what's salvageable, and quote either a refresh or a full rebuild — whichever makes more sense for your situation and budget.

Do you offer SEO and ongoing marketing?

Yes — see our Growth & Marketing bundle. Search optimization, content strategy, and social are all in scope. You can also pair web design with our AI Solutions service to add an intelligent chatbot or automate lead capture from day one.

What if I'm outside North DFW?

We're based in The Colony and prioritize local businesses, but we work remotely with clients across Texas and the country. The process is the same — most of it happens over video calls and shared documents anyway.

Do I need to write my own copy and provide my own photos?

You don't have to. Most clients arrive with a mix of usable assets and gaps. We'll review what you've got, recommend what's worth keeping, and either write the rest ourselves or coordinate a local photographer in Frisco or Plano to fill the gaps. Strong copy and real photos are the two things that separate an amateur-looking site from a credible one — we make sure both land.